Main purpose

to develop video product to be used as social advertising and aimed at prevention of drug consumption and other negative phenomena among young people.

Video aimed at prevention of risky behaviors and negative phenomena among young people, particularly such as drug and alcohol consumption, domestic violence, child homelessness, etc. by highlighting problems in the family and providing alternative, successful methods to solve them.

• production of a drug prevention video clip in HDD TV video format;
• organisation of a focal group meeting in preparation of the video clip;
• organization of a workshop on parenting skills to present developed video.

 Project outcomes:

• Development of not one, but three social prevention video clips with duration of 30 seconds, 6 minutes and 30 seconds accordingly in HDD format, promotion of video clips in social networks and at the regional TV in Ukraine.
• Organized and conducted four focus-groups with parents to test social videos regarding their compliance with the project’s objectives. Focus-groups were organized and conducted by involving organizations from the partner network, namely – Kyiv city Center of Social Services for family, children and youth and SOS Children’s Villages.
• Conducted on October 9-10, 2014 in Kyiv 2-day workshop on parenting skills entitled “Effective forms and methods of work with parents on alcohol and drug abuse prevention among children and youth”. In order to participate in the workshop on a competitive basis were selected 23 participants from 108 applications from all over Ukraine. During the workshop selected participants (which represented both governmental and non-governmental organizations working in the field of education and health services, in particular with pupils and their parents) got acquainted with the best world practices in the prevention of drug and alcohol abuse among youth and received the tools to work with parents in this direction. In particular, all the participants of the workshop got DVDs with three videos created within the project for further use and distribution in their organizations and at their regional level. All the participants who sent applications, but were not selected to participate in the workshop received materials of the workshop’s outcomes. Also, everyone willing to get a DVD with videos by post received them in an amount of from 5 to 35 items according to their requests.
• Established effective partnership with State Service of Ukraine on Drugs Control. Through a tender for collaboration within the project was selected a video company CONVERGING WORLDS (Spolucheni Svity). Received an official permission from Australian international NGO NAPCAN to use their idea of social campaign Children See, Children Do (CSCD) to create an additional social video. UNICEF was attracted to the partnership and, as a result, an additional 30 seconds social video developed.
• All the videos were produced in Ukrainian language with English subtitles. The last video of the campaign “Our attention is the best prevention!” was additionally translated and dubbed in English and French. It is expected that in the beginning of 2015 this video will be also additionally translated into 9 languages of the participating countries of the Pompidou Group of the Council of Europe in order to its further use and promotion at the international level.